FAQs on Search Marketing –
Free and Paid Search
Why are search engines important?
85% of all website traffic is driven by search
engines. 79.2% of US users don't go to page 2
of search results. 42% of users click on the no.1
result. For the under-40 age group, the Internet
will become the most used media in the next 2-3
years.
How can search engine optimization impact business?
The goal of effective search engine optimization
is not just adding traffic - it's about growing
your online business by reaching qualified consumers
of your products and services. With 1 billion
people using the Internet and using search engines,
the potential online audience is so large for
businesses that a strategic and sustainable approach
to capturing that market is vital.
Our company is already the best and the leading
expert in our industry. How can SEO and a search
engine marketing campaign improve our position
in the search engines?
Search engines are mostly "brand-unaware",
which means they have no idea and frankly don’t
care how big your company actually is or if it
is in fact a leader in its own field. The only
way search engines will actually discover your
web site and thus position it well in the SERP’s
(Search Engine Results Pages) is achieved through
SEO and search engine marketing efforts.
If someone disagrees with this, just analyze
how many small businesses achieve top rankings
in powerful engines such as Google, while their
worldwide corporate competitors are nowhere to
be seen, even if you go back to number 50 in the
results. In such cases, all these small businesses
directly engaged in a serious SEO program, while
their big brand competitors relied strictly on
their offline branding and brand-awareness or
recognition for their online results.
What should I look for when choosing an SEO
Company?
The ideal company is one that understands the
dynamics of marketing, business, and technology
- and employs the highest levels of integrity
in their work. There are a number of unethical
practices or shortcuts that can be used in search
engine optimization, but the search engines themselves
often times will not accept these questionable
or "tricky" practices. You should choose
a company that doesn't utilize any of these practices
to achieve short-term results for its clients.
You should also expect to benefit from the research
expertise, customized approached, management expertise,
and on-going consultative process from a SEO firm.
How long will the search engine optimization
process take?
Once you have sent your approved targeted keywords,
it will take between 2-6 weeks to complete the
page creation and usually around 5-8 weeks for
changes to reflect (or initial positioning to
be gained) in Google due to the search engine
optimization. However, there is no guarantee in
getting specific placements in Google.
What else do I need to know about the search
engine optimization process?
SalesOnlineWorld only work with or develop sites that
adhere to the Google guidelines for website design.
We don't work with companies that already employ
unethical Search Engine Optimization methods and
wish to continue with those unprofessional ways
of optimization. We do our best to support you
and your website in gaining the best position
possible.
Can you guarantee a #1 position on the search
engines?
Nobody can guarantee a number #1 position or
specific ranking for your site for a given keyword
phrase. There are simply too many factors beyond
anyone's control - the search engines changing
their ranking algorithms, efforts made by competitors,
and new sites being added to the Web, just to
name a few.
Obtaining a specific ranking is like managing
a stock portfolio. Your financial advisor will
do their best to monitor the stock market and
other indicators and to make sure your portfolio
is managed to the best of their abilities. However,
your advisor cannot guarantee that your portfolio
will be at a specific dollar value or even that
the amount will be up at all by a given date.
Is this service expensive?
SEO is a highly specialized craft requiring much
research, forethought, skill and can be extremely
time-consuming to implement correctly. However,
compared to offline and print advertising, search
engine marketing is quite cheap. The cost of having
your website optimized is by far the best advertising
dollars spent and the return on your investment
(ROI) can be very great.
What is Ethical SEO? (Aka: "White Hat SEO")
Ethical search engine optimization, in short:,
is to follow guidelines and accepted standards
to search engine optimize a web site. Which means
we don't use any tricks or cheats that are sometime
employed by "Black hat" practitioners.
The end result of Ethical or "White Hat SEO"
is often stronger positioning that is much long
lasting, and can withstand frequent changes made
to algorithms.
Black Hat strategies can result in being penalized,
or even permanently banned by some major search
engines and directories. White Hat Optimization
is the only way to go without taking the risk
of having your site banned. |
